Sheila White Seminars
www.sheilawhiteseminars.com
  • Home
  • Blog
  • About
    • Media Reel
    • Newsroom
    • Credits and References
    • Family
  • Topics
    • Black History
    • Communications
    • Litter Prevention
    • Media Relations
  • Sheila's Portfolio
    • Book 1 - Lastman Years
    • Book 2 - Disabled Games
    • Book 3 - Campaigns
    • Book 4 - Creative
  • Bookings
  • Contact
  • Photos

Garish commercial signs: Part II

21/3/2013

0 Comments

 
The strangest thing just happened. I received a phone call to my home from the development company responsible for an illegal rooftop sign that I complained to the City of Toronto about. Aren’t complaints to the city supposed to be anonymous?

That was the case in 1999 when I wanted to know the identity of the person(s) who complained about my election signs as they awaited pick-up at the printer. (See blog 03/12/12) Back then, complainants’ anonymity was closely guarded, guaranteed, and I never was able to confirm with certainty that the source was a rival candidate for the city council seat.

Now I’m off the phone with someone at Tridel, whose illegal rooftop sign has been wedged solidly in my craw since the day of its installation six months ago.

She tells me that the project manager asked her to phone to determine the nature of my complaint.

“How did you get my number?” I ask. No clear answer there. Someone gave it to the project manager.

The Tridel assistant doesn’t think the sign is illegal. I explain to her that I have conversed with Robert, the guy at the city who knows this stuff chapter and verse. His team boasts an impressive 90 per cent compliance rate when it comes to the removal of rooftop signs. The regulations came to be in 2010. They were drafted with developers and city staff working together. Tridel was one of the developers at the table. Surely , in helping to design it and investing employee time in the exercise, Tridel was aware of Toronto’s sign bylaw. The thing’s only three years old!

I suggest to the employee that she speak to Robert. “I shouldn’t be in the middle of this,” I said. “I’m the complainant. You should be dealing with the city.”

She tells me the Metrogate condo project, where people now reside, is “a construction site”.  You still need a permit, but why am I the one telling her this?  That would be the job of the councillor.  Hmmmmm ... 

Here’s what I think happened:
 
Instead of making an easy inquiry on my behalf to city staff about the legality of the vexing sign, the local councillor’s aide made an inquiry to the developer.  After many months I went independently to city staff through the main switchboard, and that’s how I met Robert. I knew through Robert that investigators were to visit the site today.

I was phoned at 4 pm. The project manager, I’m assuming, received his surprise afternoon callers. My Tridel contact, in all likelihood, obtained my phone number and knowledge of my complaint from the councillor’s aide.

I know Robert respects the anonymity of complaints. We talked about that. You can feel completely at ease making reports about illegal rooftop signs, or any other matter, to city departmental staff. I think the problem here is one of a political staffer referring my complaint to a powerful developer who might want to squash me like a bug.

Robert’s department receives one complaint a day, a total of 260 a year.
It tells me I’m not alone. I’m not the only one who feels a skyline should be unfettered by garish displays of commercialism and condo ads yelling from great distances at the neighbourhoods the new buildings surround.

If you have a rooftop sign peering at you or big banner advertising on a bridge disturbing your view, you can report it to 3-1-1 and have it looked into. Unless approved, these signs are in violation. At that point, the offender is expected to remove the sign or apply to make it legal within 14 days.

The developer's rep says she will get back to me next Wednesday. My friend says I should file a report with the city’s integrity commissioner. I’ve written this blog in lieu.

0 Comments

Logo-lining the skyline not allowed, Tridel

6/3/2013

1 Comment

 
I’m abuzz ‘cuz I just took on the big guys and may have won.

Tridel, deep-pocketed developer, stuck a logo in my face and I’m sticking it right back to them.

As it turns out, the builder of a gigantic condo cluster at Kennedy and Hwy 401 has skirted the laws regulating rooftop signs.  The glaring red Tridel trademark emblazoning the east and west sides of one of the company's tower tops is there illegally and without permission, according to Robert Bader, supervisor with the City of Toronto’s sign department.

A developer must follow an expensive process to apply to Council for a rooftop moniker.  Even if approved, the sign can be in place for one year at most.

Tridel, seasoned as it is at navigating development law and the related maze of regulations, did not seek anyone’s say-so before hoisting its advertising marks to the sky overlooking the highway where no one for miles could miss them.

Who else, but Tridel?  The company slogan virtually screams at me as I view the offending tower from my backyard a mile away, and it waves, like a red flag to a bull. 

Who else indeed? Corporations aren’t allowed to logo-line the rooftops.  Even if they were, exposure like that is worth a lot of money.  Tridel has been reaping the benefit of free advertising from its signs for the past half year.  Now it must pay.

“Heads up, Tridel.  You are about to have a site visit from the city inspectors."  

The signs will have to come down.  The developer may even face violation notices and have to cough up a big chunk of change for fines and lawyers.

That's what should happen when you slam a community right between the eyes with your garishly illegal rooftop logo.

***

Normally a person contacts the city councillor for help in situations like this.  That’s what I did, but in the end I couldn’t let any more time go by.  The councillor and his staff were absolutely useless.  Sent the complaint to Tridel!  It was only when I called Toronto city staff directly today that I received prompt attention, the information and appropriate consideration I had been seeking since early December.

1 Comment

    Author

    President of WORDS Media & Communications Inc., there is  only one Sheila like Sheila.

    Archives

    March 2018
    March 2016
    October 2015
    September 2014
    August 2014
    May 2014
    April 2014
    October 2013
    September 2013
    July 2013
    April 2013
    March 2013
    February 2013
    December 2012
    November 2012
    October 2012

    Categories

    All
    Environment
    Government Relations
    Littering
    Media Relations
    Ontario Politics
    Prorogue The Legislature
    Rob Ford
    Toronto Politics
    Transit
    Waste Management

    RSS Feed

sheilawhiteseminars.com   A division of WORDS Media & Communications Inc., Toronto, CANADA     @white_sheila